GenConnect Infotech Solution - Rebranding
- Rebranding
GenConnect Infotech Solution is a leading business process outsourcing (BPO) and US healthcare services firm. Specializing in Revenue Cycle Management (RCM) and Health Information Management (HIM), GenConnect helps businesses improve financial performance and operational efficiency. The company’s unique combination of industry expertise and trained resources allows it to offer cost-effective and high-quality solutions to clients in the healthcare sector
Our Contribution:
Purview Digital was entrusted with rebranding GenConnect to refresh its visual identity and better reflect its expertise and professionalism in the healthcare services industry:
Rebranding:
Created a new logo that aligns with GenConnect’s expertise in RCM and HIM, reflecting both professionalism and innovation in the healthcare sector. The design was modern, clean, and adaptable for a wide range of applications.
Developed letterheads, ID cards, and tags that align with the new brand identity, ensuring consistency across all internal and external communications.
Designed visiting cards that reflect the brand’s professionalism while remaining simple and approachable, providing a memorable first impression.
Impact:
The rebranding initiative gave GenConnect a more polished, professional, and contemporary look, making it easier for the company to engage with healthcare clients and stakeholders. The refreshed visual identity helped GenConnect position itself as a trusted partner in healthcare services, building stronger credibility in the industry.
