Ice Cream Lab - Branding
- Branding
Ice Cream Lab is a premier destination for innovative and indulgent frozen treats, originating in Dubai and expanding globally. With a presence in over 15 countries and 30 cities, Ice Cream Lab has become a beloved franchise, offering a unique blend of creativity and flavor in every scoop. The brand prides itself on its transformative approach to ice cream, turning every treat into an experience.
Our Contribution:
Purview Digital was tasked with crafting a dynamic and engaging brand identity for Ice Cream Lab, capturing its playful, creative spirit while emphasizing its global appeal:
Branding:
Developed a new logo that embodies the fun and innovative nature of the brand, ensuring it resonates with a global audience. The design reflects both creativity and the joy of indulgence that Ice Cream Lab delivers with every scoop.
- Worked on social media management, creating and curating content that aligns with Ice Cream Lab’s vibrant, fun persona. The content strategy focused on engaging followers, promoting the brand’s creativity, and building a strong, loyal online community
Impact:
The branding work helped Ice Cream Lab solidify its position as an innovative and globally recognized ice cream brand. The logo and social media efforts created a strong digital presence, engaging audiences worldwide and fostering a sense of community among dessert lovers.
